Matthews Liquor Lara Village: Your New Local Liquor Store in Lara

Lara has a new destination for beer, wine and spirits. Cellarbrations Lara Village, operated as part of the Matthews Liquor network, brings a strong product range, competitive pricing and local service closer to customers across Lara and Greater Geelong.

Whether you're stocking up for the weekend, organising drinks for an event or buying for a local hospitality business, the new store gives you another convenient way to shop with Matthews Liquor. Since 2015, we've built our business around a straightforward approach: warehouse value backed by people who understand the communities they serve.

For Lara locals, that now means having the Matthews Liquor range and service right in the neighbourhood.

Welcome to Cellarbrations Lara Village

The opening of Cellarbrations Lara Village continues Matthews Liquor's growth across Victoria and strengthens our presence in the Greater Geelong region.

The new location has been designed for customers who want a convenient local store without giving up on range or value. From everyday favourites to drinks for celebrations, dinners, sporting weekends and special occasions, customers can shop across beer, wine, spirits and other popular categories.

Matthews Liquor has grown to 12 stores across Victoria, supported by a warehouse centre and our own delivery fleet. Across the wider network, we process more than 440,000 transactions each year, dispatch approximately 737,000 cases, and support more than 12,000 loyalty members.

Those numbers matter because the Lara store isn't operating on its own. It's supported by an established Victorian liquor network with the buying power, stock capability and operational experience to serve both everyday shoppers and business customers.

Want to know more about the business behind the new store? Learn more.

A Liquor Store Near Lara VIC With a Range for the Local Community

A good local bottle shop should reflect the people who actually shop there.

Matthews Liquor serves customers from many different cultural backgrounds, including Vietnamese, Chinese, Thai, Korean, Cambodian and broader Australian communities. That experience shapes the range available across our network and helps us recognise products that may be harder to find through a standard alcohol shop Lara shoppers visit.

Customers can expect familiar international and Asian brands across the wider Matthews Liquor range, including:

• Vietnamese beers such as Bia Ha Noi, 333 and Bia Saigon
• Asian beer brands including Tiger, Tsingtao, Asahi and Kingfisher
• Korean favourites such as Jinro Soju and Good Day
• Premium Cognac including Hennessy and Rémy Martin
• International favourites such as Corona, Heineken and Carlsberg
• Popular spirits including Jack Daniel's and Canadian Club

For customers searching for a liquor store near Lara VIC, having access to both mainstream favourites and culturally relevant products means fewer trips to different stores just to complete one drinks order.

Our team also understands that demand changes around major events, family gatherings, Lunar New Year and other cultural celebrations, so product planning goes beyond a standard weekly range.

Supporting Lara and Greater Geelong Hospitality Businesses

Cellarbrations Lara isn't only relevant to household shoppers. The new location also strengthens Matthews Liquor's support for hospitality operators around Lara and Greater Geelong.

Matthews Liquor already supplies 164+ on-premise accounts across Victoria, including restaurants, bars and hotels. Our wholesale operation combines warehouse-direct pricing, inventory management and a dedicated delivery fleet to help venues keep the right drinks available for their customers.

For local restaurants and hospitality businesses, that can mean support with:

• Regular beer, wine and spirits ordering
• Products suited to Asian-Australian menus and customer preferences
• Bulk and higher-volume requirements
• Stock planning ahead of events and busy trading periods
• Access to a wider Victorian retail and wholesale network

This is particularly useful for independent venues that don't want to manage multiple suppliers just to cover mainstream brands, Asian beers, soju and premium spirits.

If you're opening a venue, reviewing your current liquor supply or need help with a larger order, contact our team to discuss your requirements.

Part of Matthews Liquor's Growing Victorian Store Network

The Lara Village store joins a broader Matthews Liquor footprint across Melbourne, Greater Geelong and regional Victoria.

Our locations include stores across western and north-west Melbourne in areas such as Maribyrnong, Braybrook, St Albans, Derrimut and Ravenhall, alongside locations serving Greater Geelong and the Surf Coast, including Lara, Armstrong Creek, Charlemont Rise and Colac.

We also operate in Melbourne's east and south-east through Endeavour Hills, Ferntree Gully and Kilsyth.

That network helps Matthews Liquor stay connected to local communities rather than operating as a single centralised retailer. Each area has different customers, different product demand and different hospitality businesses, and our range needs to reflect that.

For Lara customers, the new store means Matthews Liquor is now even more accessible locally while remaining backed by the stock, logistics and purchasing capability of the wider business.

You can explore Matthews Liquor store locations to find other stores across Victoria.

Cellarbrations Lara Village brings together local service, a broad drinks range and the backing of Matthews Liquor's established Victorian network. Whether you're shopping for home, preparing for an event or sourcing drinks for a hospitality business, the new Lara Village location is ready to serve the local community.

Visit Matthews Liquor Lara Village.