Highest Selling Beer in Australia

When it comes to cracking open a cold one, Australians know their beer. Whether it's a backyard barbie, footy night, or just a casual catch-up with mates, beer is an integral part of Aussie culture. And thanks to modern convenience, getting your favourite brews is easier than ever, especially with beer delivery in Melbourne available at the click of a button.

Australia's beer scene is packed with both local legends and global favourites. From crisp lagers to refreshing ales, Aussies are spoiled for choice. At your trusted liquor store in Melbourne, you’ll find a wide range of top-selling beers that continue to dominate fridges, pubs, and celebrations across the country.

Let’s explore the highest selling beers in Australia and what makes them crowd favourites.

Cheers to That: Australia’s Unbreakable Bond with Beer

Australians have long embraced beer as their go-to drink. It’s not just about the alcohol content—it’s about flavour, tradition, and sharing a moment. Over the years, beer preferences have evolved, but what remains constant is the country’s love for an ice-cold brew.

Beer suits Australia's lifestyle. With a warm climate and strong social culture, it's no surprise that light, crisp, and seasonable beers remain top sellers. Whether it’s at a beach picnic, pub gathering, or sports match, you’ll often find one of these popular beers in hand.

What Did the People Select as the Favourite Beer?

Beer preferences may differ by region, but a few brands have consistently topped the sales charts across the country. These beers have not only withstood the test of time but have also adapted to new trends, such as health-conscious drinking and easy session options.

Let’s take a closer look at some of Australia’s highest selling beers and why they’re so beloved.

1. XXXX Gold

A mid-strength lager that’s long been a staple in Queensland and beyond, XXXX Gold delivers on both taste and drinkability. With a light, crisp profile and a slightly malty finish, it’s a beer that’s easy to enjoy without overwhelming the palate.

Its lower alcohol content (3.5%) makes it perfect for long sessions with mates. The brand has built trust over generations and remains a best-seller for its consistent quality and Aussie identity.

2. Corona

Imported from Mexico but embraced fully by Australians, Corona is a go-to beer for summer days and relaxed vibes. Served best with a wedge of lime, Corona is all about refreshment and simplicity.

Its light body, mild bitterness, and low maltiness make it ideal for drinkers who enjoy a clean and subtle flavour. It's also one of the top choices among younger drinkers and festival-goers, thanks to its global popularity and beachy branding.

3. Victoria Bitter (VB)

VB, short for Victoria Bitter, is one of Australia’s oldest and most iconic beers. Known for its bold flavour and full-bodied profile, it appeals to traditional beer lovers who like a bit more bitterness in their brew.

Despite the rise of lighter beers, VB remains one of the highest selling beers in Australia, particularly among older demographics. It’s also a nostalgic pick for many Aussies, often linked to family gatherings and local pub nights.

4. Little Creatures Pale Ale

For those with a taste for craft beer, Little Creatures Pale Ale is a name that stands out. Originally brewed in Fremantle, WA, this beer helped kick off the craft revolution in Australia.

With its fruity hops, citrus aroma, and balanced bitterness, it offers something more complex than your average lager. Though not the top in volume sales, its presence on shelves and in bars has grown rapidly, proving there's demand for flavour-forward options.

5. Tooheys New

A classic lager from New South Wales, Tooheys New is known for its smooth texture, clean finish, and mild bitterness. It’s approachable, versatile, and widely available, making it a regular feature in many Aussie homes and pubs.

It may not grab headlines like the newer craft offerings, but it holds a firm spot among the country’s favourites thanks to its no-fuss appeal.

6. Hahn Super Dry

As Aussies become more health-conscious, low-carb beers like Hahn Super Dry are growing in popularity. Brewed with fewer sugars and a cleaner profile, this beer offers a crisp, dry finish that doesn’t compromise on taste.

It’s ideal for those watching their intake but still keen to enjoy a refreshing drink. And with a strong marketing push around "modern beer", Hahn Super Dry continues to climb the popularity ladder.

7. Carlton Dry

Carlton Dry combines a fruity aroma with a clean, modern taste. It’s less bitter than traditional beers, making it appealing to those who prefer a smooth, easy-drinking option.

This lager is particularly popular among younger Australians and is perfect for warm weather and social gatherings. With its polished branding and consistent quality, it remains a solid top-seller across the country.

Understanding Different Types of Beers

Australia’s beer landscape isn’t just about lagers. There’s a growing appreciation for a wider range of styles—from pale ales and IPAs to low-carb and non-alcoholic options.

·         Lagers like VB, XXXX Gold, and Carlton Dry dominate due to their light, crisp profiles.

·         Pale Ales like Little Creatures offer more hops and flavour for those looking to explore new tastes.

·         Dry and Low-Carb Beers like Hahn and Pure Blonde are perfect for mindful drinkers.

Thanks to alcohol delivery, trying these varieties has never been easier. Whether you're hosting a party or relaxing at home, your next favourite beer are just a few clicks away.

Convenience Matters: Get Beer Delivered

Running low on beer? No problem. Beer delivery in Melbourne is now fast, easy, and reliable. Whether you’re ordering for a weekend barbecue or midweek unwinds, you can have your favourite brews delivered to your door in no time.

This means you’ll never be caught empty-handed again. Stock up on Aussie favourites or try something new—without leaving your home.

Shop the Best-Selling Beers at Matthews Liquor

At Matthews Liquor, we’ve got all your top picks covered—from crowd-pleasers like XXXX Gold, Corona, and VB, to flavour-rich choices like Little Creatures and Hahn Super Dry.

Looking for convenience? We offer alcohol delivery in Melbourne and beer delivery in Melbourne, making your shopping experience easy and stress-free. With a wide range of options and expert recommendations, you’re guaranteed to find the perfect beer for any occasion.

Call us at (+61) 4899 47987 to place your order or drop by our store to explore the best Australia has to offer.